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Social Media Management
Social media management is the planned, ongoing management of a brand’s social media accounts, covering strategy, content production, the posting schedule and engagement with followers.
What is it and why does it matter?
Social media is one of the most effective channels for brands to communicate directly with their audience. A regular, consistent presence strengthens brand awareness and credibility.
Successful social media management requires content that reflects the brand’s voice, shared on the right platform at the right time, and ongoing communication with followers.
What our work covers
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Account and competitor analysis
We review the brand’s existing accounts and similar accounts in the industry, identifying content types, engagement levels and areas for improvement.
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Strategy and content calendar
We plan which content types will be posted on which platforms and how often, and prepare a monthly content calendar.
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Content production
Visual, written and video content is produced in line with the brand’s corporate identity and tone of voice.
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Community management
Comments and messages are monitored, and communication with followers is maintained according to the brand’s guidelines.
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Performance tracking and reporting
Reach, engagement and follower growth are tracked regularly, and results are shared in clear reports.
Our process
- 01
Analysis
We review the brand’s current position, industry and goals.
- 02
Strategy
We set goals and a roadmap based on the findings.
- 03
Implementation
We carry out the planned work on the agreed schedule.
- 04
Measurement and reporting
We track and report on the results, and plan the next steps together.
Contact us to learn more about our Social Media Management service.