Search Engine Optimization

What is it and why does it matter?

What our work covers

• Industry and competitor analysis

  We examine the most common searches in the brand’s industry and how competitors rank in search results. These findings form the basis of the strategy.

• Keyword research

  We identify the search terms the target audience uses to find the brand, then prioritize keywords by search volume, competition and relevance to the brand.

• Technical SEO audit

  We audit technical factors such as site speed, mobile-friendliness, crawlability and indexing, and recommend fixes for any issues we find.

• Content and on‑page optimization

  Page titles, meta descriptions, subheadings and body content are aligned with the target searches, and new content needs are turned into a content plan.

• Local visibility

  For businesses with a physical location, we improve visibility on maps and in local search results.

• Monthly meetings and reporting

  Results are reviewed with our client in monthly meetings, and priorities for the next period are set together.

Our process

1. 01
   

   Analysis

   We review the brand’s current position, industry and goals.

2. 02
   

   Strategy

   We set goals and a roadmap based on the findings.

3. 03
   

   Implementation

   We carry out the planned work on the agreed schedule.

4. 04
   

   Measurement and reporting

   We track and report on the results, and plan the next steps together.