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E‑Commerce Advertising Management
E-commerce advertising management is the sales-focused planning and management of digital ad campaigns that put online retailers’ products in front of the right audience.
What is it and why does it matter?
In e-commerce, advertising success is measured directly by sales and return on ad spend, so campaigns need to be evaluated alongside product, stock and profitability data.
Catalog-based ads and campaigns that target previous site visitors are core elements of e-commerce advertising.
What our work covers
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Product and profitability analysis
The products to feature in ads are chosen based on sales performance, stock levels and profitability.
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Catalog and shopping campaigns
We set up catalog-based ad campaigns and make sure product data is transferred accurately.
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Remarketing
We run reminder campaigns for users who have visited the site or added products to their cart.
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Sales and conversion tracking
Tracking is set up and checked so that sales from ads can be measured accurately.
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Return‑focused optimization
The budget is regularly reallocated towards the products and campaigns that deliver the highest sales return.
Our process
- 01
Analysis
We review the brand’s current position, industry and goals.
- 02
Strategy
We set goals and a roadmap based on the findings.
- 03
Implementation
We carry out the planned work on the agreed schedule.
- 04
Measurement and reporting
We track and report on the results, and plan the next steps together.
Contact us to learn more about our E-Commerce Advertising Management service.