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Advertising Management
Advertising management means deciding which channels a brand’s advertising budget is spent on, in what proportions and toward which goals, and coordinating all advertising activity under a single strategy.
What is it and why does it matter?
Brands usually advertise on several channels at once: search engines, social media, video platforms and websites. Managing each channel separately can lead to a fragmented budget and results that cannot be compared with one another.
Advertising management sits above channel-level execution: it decides which channel serves which purpose, distributes the budget across channels and evaluates the results of all channels within a single framework. For channel-level execution, see our Google Ads and Social Media Advertising Management services.
What our work covers
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Media planning
Based on the brand’s goals and audience, we plan which advertising channels will be used and how they will support each other.
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Budget allocation
The total advertising budget is distributed across channels based on each channel’s role, seasonality and goals.
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Campaign calendar
We create an advertising calendar covering all channels for launches, campaigns and special periods.
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Measurement framework
Common goals and measurement methods are defined so that results from different channels can be compared.
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Integrated reporting
Spend and results from all channels are brought together in a single report, and the budget allocation is reviewed based on these results.
Our process
- 01
Analysis
We review the brand’s current position, industry and goals.
- 02
Strategy
We set goals and a roadmap based on the findings.
- 03
Implementation
We carry out the planned work on the agreed schedule.
- 04
Measurement and reporting
We track and report on the results, and plan the next steps together.
Contact us to learn more about our Advertising Management service.