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Google Ads
Google Ads is Google’s paid advertising platform for showing ads in Google search results, on YouTube and on Google’s partner websites.
What is it and why does it matter?
People searching on Google are usually looking for a solution to a specific need. Ads built around the right keywords therefore make it possible to reach users who are close to a purchase decision.
For Google Ads campaigns to be efficient, keyword selection, bidding strategy, ad copy and conversion tracking need to be managed together and regularly.
What our work covers
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Account and goal analysis
We review the existing ad account (if any) and define the expected results and measurement methods together with our client.
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Keyword and bidding strategy
We identify the audience’s search terms and build a bidding strategy suited to the budget and goals.
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Campaign setup
Search, display and video campaigns are set up according to the defined goals.
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Conversion tracking
Conversion tracking is set up so that key actions such as form submissions, phone calls or sales can be measured.
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Optimization and reporting
We monitor campaigns regularly, improve them based on the results and share our findings in clear reports.
Our process
- 01
Analysis
We review the brand’s current position, industry and goals.
- 02
Strategy
We set goals and a roadmap based on the findings.
- 03
Implementation
We carry out the planned work on the agreed schedule.
- 04
Measurement and reporting
We track and report on the results, and plan the next steps together.
Contact us to learn more about our Google Ads service.