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AI Search Optimization
AI search optimization is the content and technical work that helps a brand appear with accurate information, and as a cited source, in answers from AI assistants such as ChatGPT, Gemini and Copilot and in the AI-generated answers of search engines.
What is it and why does it matter?
When looking for information, people now turn to AI assistants as well as search engines. These assistants draw on web content to build their answers and often cite their sources. It is therefore increasingly important for a brand to appear in these answers with accurate information.
AI search optimization does not replace search engine optimization; it complements it. A site’s content structure, credibility and technical setup affect its visibility in both search results and AI answers.
What our work covers
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Visibility analysis
We examine how the brand and its competitors appear in AI answers to industry-related questions. These findings are the starting point of the work.
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Question and topic research
We identify the questions the target audience asks AI assistants and the topics that answer them.
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Content structuring
Page content is organized with clear headings, precise definitions, frequently asked questions and verifiable facts so that AI systems can easily understand and relay it.
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Structured data
Organization, service and content details are described with structured data (schema) markup, and the site’s crawlability and technical setup are audited.
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Consistent brand information
We make sure the brand’s information is consistent and up to date on its website, map listings and other platforms.
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Monthly meetings and reporting
Visibility for the selected questions is tracked regularly, and results are reviewed with our client in monthly meetings.
Our process
- 01
Analysis
We review the brand’s current position, industry and goals.
- 02
Strategy
We set goals and a roadmap based on the findings.
- 03
Implementation
We carry out the planned work on the agreed schedule.
- 04
Measurement and reporting
We track and report on the results, and plan the next steps together.
Contact us to learn more about our AI Search Optimization service.