10 / 15
YouTube Channel Management
YouTube channel management is the ongoing management of a brand’s YouTube channel, covering content planning, video publishing, channel layout and viewer engagement.
What is it and why does it matter?
YouTube is a platform where videos stay accessible for a long time and can also be discovered through search. A regularly managed channel therefore gives the brand lasting visibility.
Channel growth depends on publishing regularly, writing video titles and descriptions properly and keeping track of viewer engagement.
What our work covers
-
Channel analysis and content strategy
We review the channel’s current state and set content topics and a publishing frequency suited to the target audience.
-
Video page optimization
Video titles, descriptions and tags are written to make videos easier to find in search.
-
Thumbnail design
We design thumbnails that help videos stand out.
-
Publishing schedule and playlists
Videos are published on a planned schedule and organized into playlists.
-
Engagement and reporting
Comments are monitored, and views, watch time and subscriber growth are reported regularly.
Our process
- 01
Analysis
We review the brand’s current position, industry and goals.
- 02
Strategy
We set goals and a roadmap based on the findings.
- 03
Implementation
We carry out the planned work on the agreed schedule.
- 04
Measurement and reporting
We track and report on the results, and plan the next steps together.
Contact us to learn more about our YouTube Channel Management service.